Last updated: October 13, 2026
These Terms of Service govern your use of the Built Brand app, website and coaching programs, operated by Brooklyn Hill Fitness LLC.
1. Agreement to these terms
By creating an account, downloading the Built Brand app, purchasing a membership or coaching program, or using our website at thebuiltbrand.com (together, the “Services”), you agree to these Terms of Service and our Privacy Policy. If you do not agree, do not use the Services. In these terms, “Built Brand,” “we,” “us” and “our” mean Brooklyn Hill Fitness LLC, and “you” means the person using the Services.
2. Our services
Built Brand provides online fitness and nutrition programs for women, delivered through the Built Brand app and related channels. Depending on what you purchase, the Services may include:
- The Monthly Build membership: monthly home or gym training programs, meal plans, recipes, habit tracking and community access.
- Group Coaching: custom nutrition, a team training plan and bi-weekly check-ins with a Built Brand coach.
- 1:1 Coaching: fully custom training and nutrition, weekly check-ins and in-app messaging with your coach.
We may update, add or remove features, programs or content at any time. The Built Brand app is powered by a third-party platform (Everfit), and some features depend on that platform being available.
3. Eligibility and your account
You must be at least 18 years old to use the Services. You agree to give accurate information when you sign up and in any intake, nutrition or health forms, and to keep it up to date. You are responsible for keeping your login details private and for all activity on your account. Your membership is for your personal use only and may not be shared or resold.
4. Health and medical disclaimer
Built Brand provides general fitness and nutrition education and coaching. We are not medical providers, and nothing in the Services is medical advice, diagnosis or treatment. Always consult your doctor before starting any exercise or nutrition program, especially if you are pregnant, postpartum, have a medical condition or injury, or take medication.
You agree to tell your coach about any health conditions, injuries or limitations that may affect your training or nutrition, and to stop exercising and seek medical help if you feel pain, dizziness, shortness of breath or any other warning sign.
5. Assumption of risk
Exercise and changes to your diet carry inherent risks, including injury. By using the Services, you voluntarily accept these risks. You are responsible for using proper form, choosing appropriate weights and equipment, training in a safe space and knowing your own limits.
6. Results disclaimer
Results vary from person to person and depend on factors such as consistency, effort, sleep, stress, genetics and health. Transformations and testimonials shared by Built Brand reflect individual experiences and are not a guarantee that you will achieve the same results.
7. Memberships, billing and cancellation
Prices and billing terms are shown at checkout. Payments are processed securely by our third-party payment providers. By purchasing, you authorize us to charge your payment method for the amount and on the schedule shown.
- The Monthly Build: billed automatically every 4 weeks until you cancel. There is no long-term contract. You can cancel anytime yourself in the Built Brand app, and your access continues until the end of the billing period you have already paid for.
- Group Coaching: requires an initial commitment of 3 months, then continues month to month. After your initial 3 months, you can cancel by emailing teambrooklynbuilt@gmail.com at least 30 days before your next billing date.
- 1:1 Coaching: sold as 6- to 12-month programs, paid in full upfront or in monthly installments. If you choose monthly installments, you agree to pay all installments for the full program length. If you cancel before the end of your contract, a cancellation fee of 50% of the remaining balance on your contract applies.
We may change our prices with advance notice; changes will not affect a billing period you have already paid for.
8. Refunds
Monthly Build payments are non-refundable, including for partial billing periods. For Group Coaching and 1:1 Coaching, refund requests must be emailed to teambrooklynbuilt@gmail.com within 14 days of the charge. Refunds are reviewed case by case and granted only if applicable, at Built Brand’s discretion. After 14 days, coaching payments are non-refundable and are subject to the cancellation terms in Section 7, except where required by law.
9. Coaching expectations
Coaching works best when you take part. You agree to submit check-ins on time, follow your program as best you can and communicate honestly with your coach. Coaches respond to in-app messages Monday to Friday, 9 am to 5 pm Eastern Time, and response times may vary. Missed check-ins or calls do not extend your program or entitle you to a refund.
10. Community guidelines
Our community is a supportive space for women working toward their goals. In the app, group chats and any Built Brand community, you agree not to post anything abusive, harassing, hateful, sexually explicit, misleading or illegal; not to share other members’ personal information or photos without their permission; and not to promote your own products or services or spam other members. We may remove content or suspend access for anyone who breaks these guidelines.
11. Your content
You keep ownership of the content you share with us, such as progress photos, check-ins, messages and food logs. You give Built Brand permission to use that content to provide and improve your coaching. We will not share your progress photos or testimonials publicly without your written permission.
12. Our intellectual property
All programs, workouts, videos, meal plans, recipes, guides, graphics, logos and other materials in the Services belong to Brooklyn Hill Fitness LLC or its licensors and are protected by copyright and trademark law. You may use them for your personal, non-commercial use only. You may not copy, share, resell, record or distribute them without our written permission.
13. Third-party services
The Services rely on third parties, including the Everfit app platform, payment processors, and integrations such as the Health app and MyFitnessPal. Your use of those services is also subject to their own terms and privacy policies. We are not responsible for third-party services, their availability or how they handle your data.
14. Disclaimer of warranties
The Services are provided “as is” and “as available.” To the fullest extent allowed by law, we make no warranties of any kind, including that the Services will be uninterrupted, error-free or meet your specific goals.
15. Limitation of liability
To the fullest extent allowed by law, Brooklyn Hill Fitness LLC and its owners, coaches, employees and contractors are not liable for any injury, illness, loss or damage arising from your use of the Services, including indirect or consequential damages. Our total liability for any claim is limited to the amount you paid us in the 3 months before the claim arose.
16. Indemnification
You agree to hold harmless and indemnify Brooklyn Hill Fitness LLC from any claims, losses or expenses, including reasonable legal fees, arising from your use of the Services, your content or your breach of these terms.
17. Suspension and termination
We may suspend or end your access to the Services if you break these terms, misuse the community, or fail to pay. You may stop using the Services at any time by cancelling as described in Section 7. Sections that by their nature should continue, such as disclaimers, limits on liability and intellectual property, survive termination.
18. Changes to these terms
We may update these terms from time to time. We will post the updated version on this page with a new “Last updated” date, and for significant changes we will notify you in the app or by email. Continuing to use the Services after an update means you accept the new terms.
19. Governing law
These terms are governed by the laws of the Commonwealth of Virginia, without regard to its conflict-of-law rules. Any dispute will be handled in the state or federal courts located in Prince William County, Virginia.
20. Contact us
Questions about these terms? Contact Brooklyn Hill Fitness LLC (Built Brand) at teambrooklynbuilt@gmail.com, or message us in the Built Brand app.